Sonos Inc (SONO US, +1, 20-Nov-25)

Thomas Conrad (President & Chief Executive Officer since Jul 2025, first joined 2017) bought $1 million worth of stock on November 17th at $16.17, increasing his holdings by 26% to $5 million. 

He has been a director since 2017 and interim CEO from January 2025 to July, so he likely has extensive knowledge of the business. He was a former executive at Pandora Media (2004-2014). His first purchase of these shares was in August 2025 at $11, when he also spent $1 million. That was timely. 

We ranked this stock +1 on August 12th based partially on Conrad’s purchase, but that pattern also included Julius Genachowski (Director since 2013), Bracken Darrell (Director since 2024), Saori Casey (CFO since 2024), along with large purchases from Coliseum Capital, all around $11 per share. The stock traded at $18 just a month ago and has since slipped slightly. It is interesting to see Conrad make another large purchase so soon after his August purchase. 

We are renewing our +1 rank.

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